Overview

SleepAudiobooks is a long-form content channel built from scratch, growing to over 80,000 subscribers and 100,000 active monthly viewers over three years.Starting with a brand identity, website, and content strategy developed from the ground up, the channel was sustained through a research-driven approach that prioritized audience retention over trending short-form content.To scale production, a team of four content creators was hired, trained, and managed simultaneously — with quality control, skills development, and creative flexibility at the center of the process.Analytics were used consistently to inform content decisions and keep engagement steady across YouTube, the website, and a companion blog at SleepAudiobooks.com.

My Role:
Founder & Creative
Director

Brand Strategy
Hiring
Team Management
Results-Based Leadership

Creative Team

Phebe Rose
E. Campbell
Luke Roberts
Nida Shahid

Content was selected through a deliberate research process, identifying titles that met a specific market need for high-quality, low-light media designed for sleep environments.Every element of the viewing experience was considered. From custom branding and logo animation to sound design calibrated for relaxed, nighttime listening.Community feedback was actively incorporated into content decisions, ensuring the channel remained responsive to its audience while maintaining a consistent, recognizable identity across every release.This has resulted in a current lifetime total of over 10 Million Watch Hours, over 85k Subscribers and over 100k monthly viewers.

Overview

As Multimedia Specialist at Penn State's College of Arts & Architecture, I led multimedia and design efforts for both the Communications Department and the e-Learning Institute, which served over 12,000 enrollments annually.I helped manage a full multimedia studio, overseeing part-time staff, coordinating with professors, instructional designers, and IT professionals to produce educational content for online courses.Beyond e-learning, I produced documentary-style promotional videos from concept to distribution, developed branding and media for college-wide programs, and presented work at donor outreach events.My role spanned creative production, team management, digital asset management, and strategic communications across the entire college.

My Role:
Multimedia Specialist

Video Production
Graphic Design
Outreach
Online Learning

Studio TEAM

Cody Goddard (Lead)
Bryan Richard Keith
Part-Time Staff

The videos I produced at Penn State spanned a wide range of use cases and formats, from documentary-style pieces for donor outreach and marketing to instructional content for online learners.Each project called for a different approach. from crafting a narrative-driven piece for public audiences or developing structured educational modules for enrolled students.Below are some examples of the scope of that production work.

Overview

As the lead Video Content Producer, I collaborated with the marketing team to develop short-form and long-form social media content across multiple platforms.This resulted in viral engagement with over 2 million views combined across short form and long form content.I handled the full production pipeline from ideation through publishing, crafting engaging scripts, designing sets, and editing content tailored to each platform's audience.My focus on analyzing and optimizing audience retention led to measurable growth across all channels, including a 7% increase in YouTube followers, 45% growth on Instagram, and a 179% increase on TikTok.My work strengthened brand visibility and drove consistent engagement across the organization's online presence.

My Role:
Video Content Producer

Video Production
Media Strategy

Collaborators

WP Rocket Marketing Team

WP Media is a fully remote, bootstrapped tech company best known for developing WP Rocket, one of the most widely used WordPress performance plugins, powering over 4 million websites worldwide, as well as Imagify, an image optimization tool used by over 1.8 million users.Founded in 2014 and acquired by Group One in 2021, the company serves a global audience of website owners, developers, and digital marketers who rely on their tools to improve site speed and performance.With such a large and diverse user base spread across the world, maintaining a strong and engaging social media presence is essential for WP Media to educate their audience, drive product adoption, and build community trust in a highly competitive WordPress ecosystem.